The Department of Tourism's (DOT) Marketing & Promotions strategy is responsible for effective and targeted promotion of the Cayman Islands as a premier tourist destination. It has a global focus but generally operates within a specific target market through the US, UK and Canada, as well as the DOT Head Office in Grand Cayman.
As marketers for the three Cayman Islands, we pledge to increase air arrivals and the economic benefits of tourism for the people who live and work here. We seek to be the sun, sea and sand destination of choice for the affluent, educated, adventurous traveller who values togetherness by representing the best in an authentic, environmentally-responsible,sophisticated and safe vacation destination.
Examples of creative:
Cayman Islands Print and Digital Creative Examples
'Find Your Caymankind' commercial spots